Client Case Study

National Automatic Merchandising Association.

National Automatic Merchandising Association

Formed in 1936 and comprised of nearly 2,000 members, the National Automatic Merchandising Association (NAMA) is the largest national trade association of the automatic merchandising and refreshment services industries. NAMA is guided by its mission to collectively advance and promote the automatic merchandising and coffee service industries.

In 2004, NAMA and its Foundation were assisted by ADS consultants in conducting a successful $4 million capital campaign. In 2012, ADS was again retained to assist with a second $4 million campaign, entitled Positioning for Growth. Through the campaign, NAMA and its foundation were able to strengthen their position as the authoritative voice for the industries they serve and become a catalyst for growth by addressing issues that present the greatest challenges, while simultaneously investing in the areas that present the greatest opportunity for industry growth in the areas of advocacy, research and thought leadership. Within the first 90-days of the campaign, ADS assisted NAMA in securing its first seven-figure investment, which paved the path for a successful public campaign launch.

With the assistance of ADS, NAMA exceeded its goal by  20%, making the Positioning for Growth capital campaign a tremendous accomplishment due to the economic climate and declining revenues the industry had experienced the past several years.

Client: $4 Million Capital Campaign

Project: $4 million campaign to strengthen NAMA's position as the authoritative voice for the industries they serve and become a catalyst for growth


  • Secured its first ever seven-figure investment
  • Exceeded the campaign goal by over 20%
  • Elicited 100% Board participation

Carla Balakgie

Carla Balakgie

President & CEO

National Automatic Merchandising Association
We contracted ADS to lead our association’s $4 million capital campaign during a period of great change and leadership transition in our organization. With a short window of time from hire to campaign launch, the professionals at ADS worked diligently and swiftly, conducting meetings with key constituents and planning all logistics around the formal campaign launch. As a result of ADS’ efforts in those first weeks, the campaign launch was a tremendous success and showcased more than a dozen corporate investors, including a major seven-figure commitment. Since then, our partnership with ADS continues to enhance our organization; their professionalism, dedicated service and commitment to quality continues to help us achieve fundraising success.