Client Case Study

Society of Surgical Oncology.

Society of Surgical Oncology

Founded in 1940, the Society of Surgical Oncology (SSO) is a premier organization for surgeons and health care providers devoted to advancing and promoting the science and treatment of cancer.

The Society retained Association Development Solutions (ADS) to assist with revamping its corporate relations program and revitalizing its Foundation. After assessing the Society’s fundraising needs, ADS assisted SSO by reversing its declining corporate support and reducing its dependency on electronic education grants. Within 12 months of service, ADS helped SSO increase its annual revenue by more than 50%, exceed its annual fundraising goal by more than 33%, and secure the necessary funding to execute its new hands-on educational programming.

Following this initial effort, SSO continued to utilize ADS’ services year after year and experienced unprecedented results. During the subsequent fundraising efforts, the Society secured its largest-ever commitment, added new corporate supporters and exceeded its annual goals by more than 40%.

In addition, ADS played an instrumental role in guiding SSO in the development of its vision and the identification of the Society’s strategic priorities to attract funding for the next 3 to 5 years.

Client: Corporate Relations and Annual Fundraising

Project: Management of a comprehensive corporate relations and annual fundraising program


  • Secured the largest company commitment in SSO history
  • Reduced dependency on online education grants
  • Re-engaged the Society’s Foundation
  • Identified, cultivating, and raising funds from top corporate prospects