Study: People Want to See Impact of Charity-Linked Buys

A new study shows that consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know, stuff. They want proof that their money is helping the cause.

Seeing pink? Relax. It’s not just you. October is Breast Cancer Awareness Month, and thanks to a bevy of corporations and other organizations that have joined the cause, consumers find themselves awash in pink charity-linked products.

But if a new study is any indication, fancy products and marketing gimmicks alone are not enough to impress the average donor—not anymore. These days, if people are going to give to a cause, they want evidence that their purchases will have an impact on the problem or challenge they pledged their hard-earned money to help eradicate.

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