The Social Appeal of Social Fundraising

Associations are fully entrenched in the world of social media—using various tools to communicate with and engage their audiences. But is it an effective tool for fundraising? The answer is no—and yes. With more organizations using social media tools in their overall...

What Donors Want – But Don’t Often Get

Charities don’t do nearly enough to tell donors how their money will be used. That’s one of the striking preliminary findings from a new survey by the researcher Penelope Burk. This is the fourth year that Ms. Burke, president of Cygnus Applied Research, has conducted...

Get Clear to Drive Better Business Revenue

In a time when many nonprofits are still conservative about growth potential, some of the most successful organizations are the ones with a “clarity of purpose.” More people are planning to grow. They know they need to grow, but the growth is still a challenge. Read...