What Donors Want – But Don’t Often Get

Charities don’t do nearly enough to tell donors how their money will be used. That’s one of the striking preliminary findings from a new survey by the researcher Penelope Burk. This is the fourth year that Ms. Burke, president of Cygnus Applied Research, has conducted...

Report: Charitable Giving Will Increase 5.7 Percent in 2014

Charitable giving is estimated to increase 5.7 percent during 2014, according to the latest report from the Atlas of Giving. The 5.7 percent estimated increase in 2014 was revised from earlier predictions, which the company dubbed a “reduction.” The Dallas,...

Get Clear to Drive Better Business Revenue

In a time when many nonprofits are still conservative about growth potential, some of the most successful organizations are the ones with a “clarity of purpose.” More people are planning to grow. They know they need to grow, but the growth is still a challenge. Read...

Study: People Want to See Impact of Charity-Linked Buys

A new study shows that consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know, stuff. They want proof that their money is helping the cause. Seeing pink? Relax. It’s not just you. October is Breast...